Keep your site visible when search changes.

Google and AI are shifting how people find information online, but we found that research and tools have struggled to keep up.

So we developed our own.

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Free toolsFREE
IN YOUR BROWSER

One question at a time. No install, no sign up.

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HaloFREE TIER
CHROME EXTENSION

Page by page technical insight and fixes.

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Orbit
SEO PLATFORM

Halo's big sister. Crawls your entire site and helps fix it for you.

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Consulting
APPLIED STRATEGY

Need more support? Work with our agency to meet your needs.

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THE FIRST O · RESEARCH

We study where search is going.

Google, ChatGPT, and other AI-powered search methods have changed how we discover information. Our research dives into the why, and more importantly, how it impacts your business or clients.

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THE SECOND O · PRACTICE

Research, applied.

Our team has over 15 years of SEO and digital PR experience combined, and works with a range of clients, from wellness to finance. Our client questions feed our research, and their needs feed our innovation.

TOOLS

Our products are born where research and practice combine.

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