DoubleO Lab presents Halo and Orbit
Audit and fix your site for Google and AI search.
Keep your site visible when search changes.
Google and AI are shifting how people find information online, but we found that tools have struggled to keep up.
So we developed our own.
Halo and Orbit
OrbitCOMING SOON
Halo's big sister. Crawls your entire site and helps fix it for you.
Join the list →| Compare | Halo | Orbit |
|---|---|---|
| Looks at | One page at a time | Every page on your site |
| Runs in | Chrome, as an extension | Your browser, as a platform |
| Helps you | See what to fix on that page | Find, prioritise and fix issues across the site |
| Get it | Free | Coming soon |
Six plain questions.
Halo runs 99 checks on a page and groups them into six plain questions. Orbit asks them of every page on your site.
Can it be accessed?
Whether search and AI crawlers are let in, or blocked at the door.
Discovery and crawling, AI accessibility and controls, link health
Can it be seen?
Whether the whole page loads, or only an empty shell that hides the content.
Rendering
Can it be understood?
Whether the page's structure and wording make its meaning clear.
Content structure, schema, markup
Is it shown well?
Whether the page looks right when it's listed, shared or cited.
Presentation, images
Can it be trusted?
Who's behind the page, and why anyone should believe it.
Trust and E-E-A-T
Can it be acted on?
Whether an AI assistant could actually use the page to get something done.
Agent actionability
Built by SEO experts.
Our team has over 15 years of SEO and digital PR experience combined, and works with a range of clients, from wellness to finance. Our client questions feed our research, and their needs feed our innovation.
Need support implementing?
For bigger sites and teams, work with our consultants directly. We research, plan and deliver with you, using Halo and Orbit along the way.
- Research into how your audience searches, on Google and in AI
- A strategy and plan built around your site
- Delivery alongside your team
Good to know.
Is Halo really free?
Yes. Halo is a free Chrome extension. It isn't in the Chrome Web Store yet, so join early access and we'll send it to you.
When can I get Orbit?
Orbit is still being built. Join the list and we'll let you know as soon as it's ready.
Does it check AI search as well as Google?
Yes. Halo checks whether search engines and AI crawlers can reach, read and understand a page, including files like /robots.txt and /llms.txt.
What happens to my data?
Halo's privacy policy sets out what it collects and why.